In today’s challenging business climate, there has never been a better time to re-evaluate your brand and refresh your marketing strategy. Wildwood’s Lorraine Nugent recently took part in a Marketing Club webinar which shared expert advice on how organisations can elevate their brands and achieve their PR goals. Lorraine shares her top tips below: …
In the wake of the tragic death of George Floyd in the US in May, protestors took to the streets across the world to march against racial inequality.
The global anti-racism movement has sparked much-needed conversations about diversity and inclusion in the UK and the lack of opportunities given to Black, Asian and Minority Ethnic people in every aspect of their lives, including their careers. We have been listening and learning as the design community have engaged in these conversations about racial diversity and there has been a long overdue realisation that things need to change. …
In recent months we have seen the cancellation of many exhibitions and events, an unfortunate but understandable consequence of COVID-19. However, this has not stopped us from planning and executing conferences and get-togethers. We are now taking our plans digital. So, how do you attract people to attend your digital events? For our latest press launch we went with cocktails…… well, not just cocktails, the strong message and newsworthy content we had to share was vital but cocktail hour didn’t hurt either. …
We are living in an uncertain world. No one knows what is going on in the short- or long-term future, but as lockdown restrictions start to ease, Lorraine Nugent of Wildwood PR gives us her top tips for effective communication. …
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