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When most people think of award schemes, they picture glamorous ceremonies, excited winners, and shiny trophies …
Category:Event Management
Pro AV Trends and Innovations ahead of InfoComm 2025
- Insights
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As the Pro AV industry gears up for InfoComm 2025 in Orlando, excitement builds around the year’s U.S. trade show. Key themes include economic impacts, emerging technologies like LED and AI, and sustainability efforts. InfoComm 2025 offers a valuable opportunity to explore trends and innovations shaping the Pro AV sector …
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Media Trips: I Love a Factory Tour
- Blog
Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.
Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.
A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …
Online Events – How to Avoid a Virtual Calamity
- Blog
We’ve all had to adapt quickly to virtual working, learning and socialising this year. Honing our collective online dexterity so that we can effortlessly jump into seminars, performances, conferences and even exhibitions – all from the comfort of our homes. While face-to-face interaction and live events will never go away, virtual events offer a great alternative for connecting with industry peers and customers. In the future, hybrid event programmes (a mix of virtual and live audiences) will be commonplace – there’s no better time to learn the ropes! …
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