Sales jargon, a lack of transparency, purchased ‘influence,’ and confusing messaging are rife in today’s fast-paced digital landscape, and they don’t help brands win over customers or grow loyalty among employees. Cutting through the noise and reaching your target audience in a genuine and meaningful way is more important than ever. …
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Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.
Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.
A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …
This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.
Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …
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