As the Pro AV industry gears up for InfoComm 2025 in Orlando, excitement builds around the year’s U.S. trade show. Key themes include economic impacts, emerging technologies like LED and AI, and sustainability efforts. InfoComm 2025 offers a valuable opportunity to explore trends and innovations shaping the Pro AV sector …
Read More… from A Closer Look at Pro AV Trends and Innovations ahead of InfoComm 2025
As the CEO & Managing Director of Wildwood Plus, I had the distinct honour of serving as a judge for the PRCA DARE Awards this year. …
Read More… from The Importance of Industry Award Schemes: Insights from Judging the PRCA DARE Awards
Just over a month ago a twelve-strong team from WW+ were out at ISE 2025 in Barcelona – the world’s biggest tradeshow for the AV and Systems Integration industry. …
Read More… from How did we deliver successful media engagement at ISE 2025?
Like countless other industries, the interior design sector is also undergoing a significant transformation driven by the integration of artificial intelligence (AI). …
Read More… from AI: An Interior Design Revolution or Evolution?
It’s fair to say we live in turbulent times. From a global pandemic to armed conflicts and everything in between, the last five years have brought about a slew of challenges for organisations across the globe. To weather these socioeconomic storms and remain profitable in the long-term, customer loyalty becomes not just a desirable asset but a crucial pillar of business survival. …
Sales jargon, a lack of transparency, purchased ‘influence,’ and confusing messaging are rife in today’s fast-paced digital landscape, and they don’t help brands win over customers or grow loyalty among employees. Cutting through the noise and reaching your target audience in a genuine and meaningful way is more important than ever. …
Read More… from Elevate Your Brand with Wildwood Plus’ Premium Podcast Services
Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.
Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.
A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …
From the start of the 2020s and throughout the decade so far, we’ve seen a trend towards the renewed prioritisation of occupant wellbeing within the built environment. scheduling solution. It’s a holistic attitudinal shift across several interrelated disciplines that’s led to considerable advancements in best practice for building controls and interior design in particular. As is often the case with progress of this nature, it’s difficult to pinpoint a single catalyst for the change, with a complex combination of socioeconomic factors all playing a significant role. …
Read More… from How to lead the occupant wellbeing coversation in 2024
Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …
Read More… from The Importance of the Human Factor in the Age of AI
With the UK General Election mere days away, the country’s political parties have been busy pushing their manifestos to both the general public and businesses alike.
It’s no surprise that housing in particular has taken centre stage, given the turbulence in the residential market; from increasing mortgage and rental rates, to a shortage of housing stock and an ever-increasing focus on sustainability. The UK’s building industry in particular awaits with some trepidation as to what political commitments will come to pass. The sector, like many others, hasn’t been impervious to rising costs, labour shortages and demand which is difficult to forecast. …
Read More… from Election Fever: How UK Housing Policy Could Shift After July 4th
This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.
Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …
You might have noticed that Wildwood has evolved. For the last nearly 29 years, we’ve been incredibly active under the umbrella ‘Wildwood PR’ – and you may know us for great PR campaigns, but do you know we offer PR plus video production, plus media buying and advertising, plus social media campaigns…plus digital marketing and so much more…. …
Wildwood recently decided to sponsor a local football team, Barns Green FC, with a brand-new football kit for their 22/23 season.
Catching the eye with its striking Wildwood colours, the kit consists of a purple shirt, a pair of lime green shorts and purple socks. …
This year Wildwood was thrilled to work on the PR campaign for high-end interior design exhibition Decorex. The event is a real highlight of the luxury design calendar and this year it did not disappoint. Over 12,000 visitors walked the busy show floor to view the expertly curated collection of over 200 exciting interior brands. Master craftspeople showcased their new collections, beautiful products and allowed visitors to get hands-on with their designs. We had a phenomenal four days showcasing the highlights of Decorex to the media and we loved exploring all the features of this year’s show – from diningscapes to design talks. …
This year the Wildwood team helped the British Institute of Interior Design (BIID) to launch a brand new and unique UK interior design awards programme. Celebrating the very best of British design across the UK, the awards showcase the best interior design projects completed across the UK. On October 5th 2022, following a busy year of planning and promotion, the very first BIID Interior Design Awards took place at the historic Drapers’ Hall in London, where the magnificent interiors created a spectacular backdrop to celebrate and reward the winners. …
Last Sunday, I was lucky enough to attend a piece of history – the lionesses at Wembley Stadium, playing in the UEFA Women’s Euro Final against Germany. England has never won a cup in this tournament before, yet alone bring home a major trophy since 1966. Was it looking likely? YES! The Women’s England team had played remarkably throughout the tournament winning all of their matches and only conceding one goal. The drive to win, to bring it home for their country was strong. …
Last week I joined the lovely Wildwood team as a PR Account Executive. Despite my inevitable nerves I have thoroughly enjoyed my first week. …
Cakes, buns, muffins, artisan breads and all manner of delicious baked goods have been helping to keep people going during a tough year for many, providing a small tasty and satiating distraction at home. From home bakers to local bakeries and retail giants – we salute you! …
At least half a million more people in the UK may experience mental ill health as a result of Covid-19, says a forecast from The Centre for Mental Health. Nationally, in England, the organisation predicts that up to 10 million people (almost 20% of the population) will need either new or additional mental health support as a direct consequence of the crisis. …
As the agency representing KBB, Europe’s leading Kitchen, Bathroom and Bedroom industry show, and the British Institute of Interior Design (BIID), we’ve connected both clients with this piece from BIID Registered Interior Designer®, Nicola Burt from Nicola Burt Interior Design, offering practical advice on good kitchen design. …
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