Elevate Your Brand with Wildwood Plus’ Premium Podcast Services

  • Blog

Sales jargon, a lack of transparency, purchased ‘influence,’ and confusing messaging are rife in today’s fast-paced digital landscape, and they don’t help brands win over customers or grow loyalty among employees. Cutting through the noise and reaching your target audience in a genuine and meaningful way is more important than ever. …

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Media Trips: I Love a Factory Tour

  • Blog

Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.

Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.

A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …

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How to lead the occupant wellbeing coversation in 2024

  • Insights

From the start of the 2020s and throughout the decade so far, we’ve seen a trend towards the renewed prioritisation of occupant wellbeing within the built environment. scheduling solution. It’s a holistic attitudinal shift across several interrelated disciplines that’s led to considerable advancements in best practice for building controls and interior design in particular. As is often the case with progress of this nature, it’s difficult to pinpoint a single catalyst for the change, with a complex combination of socioeconomic factors all playing a significant role. …

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The Importance of the Human Factor in the Age of AI

  • Insights

Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …

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Election Fever: How UK Housing Policy Could Shift After July 4th

  • Insights

With the UK General Election mere days away, the country’s political parties have been busy pushing their manifestos to both the general public and businesses alike.

It’s no surprise that housing in particular has taken centre stage, given the turbulence in the residential market; from increasing mortgage and rental rates, to a shortage of housing stock and an ever-increasing focus on sustainability. The UK’s building industry in particular awaits with some trepidation as to what political commitments will come to pass. The sector, like many others, hasn’t been impervious to rising costs, labour shortages and demand which is difficult to forecast. …

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Flying the Flag for British Housebuilding

  • Blog

This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.

Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …

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That’s a Wrap on Decorex!

  • Client News

This year Wildwood was thrilled to work on the PR campaign for high-end interior design exhibition Decorex. The event is a real highlight of the luxury design calendar and this year it did not disappoint. Over 12,000 visitors walked the busy show floor to view the expertly curated collection of over 200 exciting interior brands. Master craftspeople showcased their new collections, beautiful products and allowed visitors to get hands-on with their designs. We had a phenomenal four days showcasing the highlights of Decorex to the media and we loved exploring all the features of this year’s show – from diningscapes to design talks. …

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Celebrating With The Design Community

  • Client News

This year the Wildwood team helped the British Institute of Interior Design (BIID) to launch a brand new and unique UK interior design awards programme. Celebrating the very best of British design across the UK, the awards showcase the best interior design projects completed across the UK. On October 5th 2022, following a busy year of planning and promotion, the very first BIID Interior Design Awards took place at the historic Drapers’ Hall in London, where the magnificent interiors created a spectacular backdrop to celebrate and reward the winners. …

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Football’s Home with Euronics

  • News

Last Sunday, I was lucky enough to attend a piece of history – the lionesses at Wembley Stadium, playing in the UEFA Women’s Euro Final against Germany. England has never won a cup in this tournament before, yet alone bring home a major trophy since 1966. Was it looking likely? YES! The Women’s England team had played remarkably throughout the tournament winning all of their matches and only conceding one goal. The drive to win, to bring it home for their country was strong.   …

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Online Events – How to Avoid a Virtual Calamity

  • Uncategorised

We’ve all had to adapt quickly to virtual working, learning and socialising this year. Honing our collective online dexterity so that we can effortlessly jump into seminars, performances, conferences and even exhibitions – all from the comfort of our homes. While face-to-face interaction and live events will never go away, virtual events offer a great alternative for connecting with industry peers and customers. In the future, hybrid event programmes (a mix of virtual and live audiences) will be commonplace – there’s no better time to learn the ropes! …

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