Success Showcase Henco UK Brand Awareness Campaign

UK Brand Awareness Campaign

Founded in 1992, when entrepreneur Louis Hendrickx launched the multiplayer pipe. Henco is now a global manufacturer of robust, durable and top-quality multilayer pipes and fittings in the heating, cooling and sanitary ware sector.

The company has grown considerably over the last three decades to be a global player with more than 300 employees and produces more than 130 million metres of pipes and more than 11 million fittings ever year. The company has been part of the aalberts Group since 2008.

Heating & Cooling Pipes and Fittings + Social media= Engaged community

The Challenge

The aim of the campaign was to expand Henco’s brand presence in the UK and introduce new products to the heating and plumbing sector.

Henco’s focus was to build awareness among key industry audiences, including installers, wholesalers, housebuilders, developers, consultants, and specifiers. Wildwood Plus was recommended to Henco by a team member with prior experience working with the agency in a related industry.

Our solution

Wildwood began collaborating with Henco to support their brand-building efforts in the UK, driving greater recognition and engagement across the target markets.

Wildwood developed a strategic plan to guide the campaign’s focus and budget. The plan included a range of PR and marketing activities, such as targeting key industry publications, collaborating with editors to build brand awareness, and creating content like press releases, product launch materials, feature articles, and case studies.

Additionally, Wildwood offered event support for Henco at InstallerSHOW, media buying, digital marketing, and social media management, along with designing branded assets and suggesting ideas for competitions and incentives to enhance engagement.

Let’s collaborate

Lee Kenney

Regional Sales Manager UK & ROI | Henco Industries

The results

We achieved significant pre-show exposure and attracted journalists to attend from national, regional, trade and interiors media.

Huge Event Support

Wildwood organised a press conference at Henco’s stand with live demos and media meetings, generating significant coverage and introducing Henco to a wide audience. They also managed the stand, assisted with competitions, and supported media interactions.

Social Media Growth

Leading up to, during, and after the show, Wildwood created teaser ads, PR campaigns, print ads, banners, digital posts, and competition ideas to engage attendees with Henco’s products.

Media Interviews

Arranged 20+ editor meetings at InstallerSHOW, generating significant print and online coverage

The campaign was highly successful, and Henco’s UK & ROI Regional Manager, Lee Kenney, shared positive insights in a video interview, reflecting on the campaign’s strong impact and results (check out above)

Let’s Collaborate