The CIH Euronics Podcast

CIH is an electrical buying group and part of Euronics, Europe’s largest electrical buying group — we created and produce a private members’ podcast to boost engagement across its 450+ network.

The Challenge

CIH faces a challenge ensuring its communications reach all 450 members — there is a vast amount of news to share, but members are busy running their businesses, so making it easy for them to receive and digest information is vital. Our aim was to enhance CIH Euronics’ internal communications, boost engagement, and strengthen loyalty by highlighting the unique advantages of being part of this class-leading association.

”The CIH Euronics podcast is a groundbreaking piece for us. We send our members many, many emails which can get read or be easily overlooked. The podcast is giving our members the ultimate way to digest all the key information we want to share with them. Because it’s audio, they can pick and choose when and where they listen — in the van, in the office, or in spare time at the weekend. The podcast is really cutting through and the response from our members has been fantastic.
Paul GoldsmithHead of Marketing, CIH Euronics

OurSolution

A Members’ Podcast

Working with the client, we created The CIH Euronics Podcast — a private, subscriber-only podcast for the 450+ Euronics network of agents across the UK and Ireland, serving as a dynamic form of internal communication that replaces endless emails.

Content & Guests

We work with the CIH Euronics team to identify guests — internal staff, members sharing how they’ve used a service or tool, and suppliers sharing news — and develop the messaging and scripts for every episode.

Produced End-to-End

We record, edit and produce every episode — organising face-to-face and remote recordings to a consistently high audio quality — and manage the subscription service, adding members and delivering analytics for a smooth, regular monthly release.

The Results

408

Podcast subscribers

50

Of the member network

8

Episodes produced

450

Member network

Cutting Through

Launched in December 2023 and now on Episode 8, the podcast has grown to 408 subscribers — just over 50% of the member network — and even recorded a special episode at the Euronics Showcase with brand ambassador Nick Knowles.

Increased Engagement

By providing more detail on the tools, services and opportunities on offer, the podcast has driven more members to use and benefit from their CIH membership.

Positive Feedback

Direct clients, members and internal teams have praised the podcast — raising company and promotional knowledge and fostering a greater community spirit.