A Wireless Breakthrough

Cygnus is a new business within the Bull Products Group, manufacturing innovative, safety-focused fire protection equipment — we launched its ground-breaking SmartNet wireless fire system to market.

The Challenge

As the first 100% wireless fire detection and alarm system fully compliant with the EN 54 standard, SmartNet was set to revolutionise the fire safety sector — a robust, reliable solution up to twenty times quicker to install than other systems. This exciting and important launch for Cygnus demanded equally smart, creative thinking and execution to make a decisive impact in the market.

”The Wildwood Plus team has excelled in the launch of our Cygnus brand. They understood our goals and requirements very quickly and worked closely with our team to articulate that story to the market in an engaging way. The content they create is high quality and we continue to be impressed with the evolution of the campaign. Bravo Wildwood Plus!
Sandy DammCEO, Bull Products Group

OurSolution

Webinar Launch

We partnered with Cygnus on a webinar launch strategy, creating a film broadcast in an exclusive, invitation-only webinar to customers on SmartNet launch day.

Industry Reach

We then worked with leading industry title Fire Safety Matters to reach their audience with a webinar covering SmartNet’s key features and benefits.

Media & Thought Leadership

Alongside this, we activated a dynamic media relations campaign, driving a thought-leadership agenda headed by the launch of the Cygnus Academy — a dedicated training and education hub for the industry.