Breaking New Ground In Wireless Fire Alarm Systems

Cygnus is a new business within the Bull Products Group of independently owned companies which manufacture and supply innovative and safety focused fire protection equipment. 

100% Wireless + EN 54 Certification = SmartNet From Cygnus

The Challenge

As the first 100% wireless fire detection and alarm system, fully compliant with the EN 54 standard, SmartNet was set to revolutionise the fire safety sector with a robust and reliable solution that was up to twenty times quicker to install than other systems. 

This exciting and important launch for Cygnus demanded equally smart and creating thinking and execution to make a decisive impact in the market.

“The Wildwood Plus team has excelled in the launch of our Cygnus brand. They understood our goals and requirements very quickly and worked closely with our team to articulate that story to the market in an engaging way. The content they create is high quality and we continue to be impressed with the evolution of the campaign. Bravo Wildwood Plus!”

Sandy Damm

CEO | Bull Products Group

Our Solution

We partnered with Cygnus on a webinar launch strategy supported by a comprehensive media relations campaign.

For Cygnus’s own online product unveiling, we created a film which was broadcast in an exclusive invitation only webinar to customers on SmartNet launch day. 

We then worked with leading industry title Fire Safety Matters (FSM) to reach their audience with a webinar, covering the key SmartNet features and benefits. 

In support of this activity, we activated a dynamic media relations campaign, driving a thought leadership agenda headed by the launch of the Cygnus Academy, a dedicated new training and education hub for the industry.

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