Success Showcase ISE Media Engagement
Navigating Challenges, Creating Success with ISE
Since 2016, we have been privileged to be the global PR Partner for ISE, working closely with the Leadership and Marketing Teams to help grow awareness of, and engagement with, the world’s greatest proAV and systems integration event. We navigated the monumental relocation to Barcelona in 2021 and steered through the challenges of the pandemic, elevating ISE’s profile to unprecedented heights with resilience and strategic prowess.
Integrated Systems Europe (ISE), is the world’s largest proAV and systems integration show. It is an annual four-day event held every February at Fira Barcelona Gran Via. Organised by Integrated Systems Events, it has seen consistent growth since its debut in 2004, with well over 1,200 exhibitors expected in 2024, unveiling countless new products and innovations.
More than just an exhibition, ISE offers extensive conference and professional development programmes from AVIXA and CEDIA, along with a variety of show floor features to enhance value for attendees and exhibitors. ISE goes beyond being a mere exhibition by hosting pre-show and at-show conferences, keynote speeches, tech tours, and networking opportunities—its the destination for Making Deeper Connections.
Content Creation Crafting Stories Engaging The Media
The challenge
Creating cut-through in a busy media environment, by telling an engaging story, keeping focus and achieving unrivalled exposure.
“As an international trade show in a highly specialised field, we have been able to rely on the uninterrupted support of Wildwood Plus for many years. The expertise of the entire team, and the unconditional will and commitment to support our show even during the stressful events days are an enormous asset. The Wildwood team is definitely a member of our ISE family and highly valued as such.”
Rebecca Khelifa-Bonk
PR Manager | Integrated Systems Europe
How do we help ISE?
We create, run and manage a rich PR and Media Relations Service that transcends traditional boundaries.
Our hard-working approach showcases ISE’s diverse offerings, turns challenges into opportunities.
From creating compelling media content to strategically positioning ISE in a virtual landscape during the pandemic, we demonstrate adaptability and a keen understanding of the evolving pro AV and systems integration landscape.
We also manage the very busy Press Office at ISE, making sure that the world’s media have a great show experience.
We have increased exposure and developed media partnerships with all elements of the media landscape: print, online, broadcast and well as developing cut through with influoencers.
The Results
Achieving a phenomenal amount of editorial coverage on the show, the exhibitors, its conference programme and highlighting the new product launches and innovations revealed at ISE
537
Media Attendees:
ISE achieved unparalleled global recognition, transcending regional confines
5684
Articles Published:
Our PR activities generated huge coverage in print, online and broadcast media
432m
Reach:
Extensive coverage appeared all over the world, with 432m audience reach.
The exposure that ISE achieves across the globe grows every year, breaking each year’s records and the media attendance at the show continues to expand.
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