Going Global with Impactful PR

Wildwood Plus worked with collaboration display brand Avocor to challenge the market, support its ambitious growth plans and establish Avocor as a globally recognised and respected brand.

The Challenge

Founded in Oregon in 2016, Avocor launched into the busy B2B collaboration display market with an exciting energy and a bold strategy to take its business global. Avocor’s Vice President of Marketing connected with Wildwood Plus at ISE London in 2021, inviting us to pitch for their EMEA PR account.

With Avocor being a young company with a strong desire to grow quickly, we needed to build a strategy that would rapidly validate Avocor as a credible challenger brand in a crowded, well-established marketplace. It was important that we understood the long-term strategic goals and what PR success looked like for Avocor so that we could be fully integrated into its exciting journey.

”I had known about Wildwood Plus for a while due to their strong reputation in the AV industry. When I got in touch, I was impressed with the team, and we brought them on board quickly. Wildwood took the time to understand us, attend training, and get to know our team. They now lead our PR campaigns globally and have become an extension of our team — reliable, professional and proactive.
Natalie Harris-BriggsVP of Marketing, Avocor

OurSolution

Thought-Leadership

The expertise within the Avocor SLT team felt like hitting the PR jackpot, and we focussed on putting these trusted voices front and centre of the campaign — with insightful profiles and features, opinion pieces and expert commentary — to showcase Avocor as an authoritative, credible option.

Case Study Programme

The future of work became a super-hot topic following the pandemic as hybrid working increased. By showcasing projects that embraced new ways of working in a timely manner, we positioned Avocor as an innovator and expert on hybrid work — a programme that has since extended into the education sector as our remit has grown.

Media Relations

Utilising stand-out B2B events to drive journalist engagement was essential for gaining traction with the media and building Avocor’s reputation. We secured high-level media meetings at ISE, UC Expo and other key events by offering compelling news hooks and credible spokespeople.

The newly opened Avocor Experience Centre in Bangalore India

The Results

19

Media & analyst appointments, ISE 2022

3

Global regions activated

4

Major tech partnerships

10

Years to global leader

Going Global

Following a successful EMEA campaign — with over 19 media and analyst appointments at ISE 2022 and coverage across B2B vertical and trade titles in multiple countries — Avocor asked us to extend the campaign to the USA and then APAC.

Winning Awards

We’ve publicised strategic partnerships with Google, Jabra, Logitech and Microsoft, supported Avocor’s launch in India, and won awards worldwide — including ‘Communication & Collaboration Product of the Year’ at the prestigious InAVation Awards.

A Global Leader

From start-up to global leader in under ten years — most recently advising on strategic communications during Avocor’s acquisition by multi-billion-dollar corporation AUO. Today it’s one of the most recognised display brands in the corporate AV sector.