A New Era: Connecting with the Professional Market

Award-winning home audio leader Sonos has championed the wireless technology category for over fifteen years. We helped them break into the professional market with the launch of the Era 100 Pro.

The Challenge

Cemented in its position in the consumer industry, Sonos saw opportunity to bring its expertise into the light commercial sector — cafes, restaurants, offices, and other applications.

With this came the launch of its first exclusively professional speaker, the Era 100 Pro. We were tasked with generating interest in this ground-breaking new technology, and positioning Sonos as a key player in the professional market using B2B PR.

”Wow, what a week! Thank you so much for the incredible work Wildwood Plus delivered on ISE. The interviews, the panel, the coverage, and all the on the ground support. I am so appreciative of this team.
Tanya ElmGlobal Head of PR, Sonos

OurSolution

Multi-faceted Campaign

We combined PR, event management and media buying services to build an attention-grabbing global campaign across 10 key regions.

Exclusive Media Exposure

Secured exclusive exposure in influential media to reach the professional audience, utilising strong media relations to generate multiple opportunities.

ISE Showcase

Supported Sonos at Integrated Systems Europe with extensive media interviews, talks programme placement, and integrated advertising campaign.

The Results

297

Online media articles

222

Estimated Views

250

Total engagement

50

Media appointment uplift

Relationship Building

Working collaboratively with partner US Agency KMB, we managed on-stand media appointments with 25 media contacts — an uplift of over 50% on 2024’s show.