Success Showcase Panasonic Product Launch
An Inspiration In Ireland
How to make a noise in a busy marketplace to celebrate the availability of a new series of heat pumps? Invite the key stakeholders to a fun evening, at an iconic venue, with great food, drink and entertainment – as well as the first chance to get hands-on with the new kit….
To answer this brief for long-standing client Panasonic Heating & Cooling, we successfully managed the launch of Panasonic’s ground-breaking K & L Range of Aquarea A2W heat pumps in Ireland. The packed event was held on June 14, 2023, at the iconic Guinness Storehouse in Dublin, and marked the introduction of the Aquarea K & L Generation to the Irish market.
Event Highlights
The launch event, hosted at the Gravity Bar, featured a preview of the new Panasonic Aquarea K & L range, a tour of the legendary venue, and a vibrant atmosphere with food, drinks, entertainment, and photography. VIPs from Panasonic, including Hiroshi Komatsubara (Head of PHVAC Europe) and Jose Alves (Country Manager, UK & Ireland), added prestige to the occasion.
Choosing the Guinness Storehouse, in St. James’ Gate Brewery, Dublin, added a touch of history to the evening. The Gravity Bar, with its 360-degree view of Dublin city, offered a stunning backdrop for showcasing the Aquarea K & L Generation products.
“The recent Product Launch in Dublin is a brilliant example of Wildwood’s intelligent approach, hard work and focus to help us deliver a hugely successful and very enjoyable evening. It was a real team effort and the feedback we received from our guests was overwhelmingly positive.“
Jose Manuel Alves
Regional Director of United Kingdom, Republic of Ireland, Netherlands | Panasonic Heating & Cooling
Product News Making Connections Generating Leads
Marketing Strategy
This Launch Project focused on maximising the impact of the availability of the new generation of Aquarea heat pumps, now available in Ireland
- Event Details: our compelling page facilitated registration for available tickets
- Invitations: created with embedded links, encouraging attendees to share the invite with their contacts
- Pop-up Banners: 12 strategically placed pop-up banners highlighting the K&L series, R290 ECOi W, and TV incentive
- Digital Promotion: solus emails and reminders were sent via various channels, with LinkedIn posts further increasing visibility and engagement
- Branded Giveaway: branded Guinness glass served as a memorable giveaway, aligning with the venue’s rich brewing history
The Results
We demonstrated expertise in project management and event execution, contributing to the successful introduction of Panasonic’s innovative Aquarea K & L Generation in the Irish market.
300
Attendees including consultants, installers and distributors
150
special-edition engraved Guinness glasses presented
67%
of attendees “highly likely” to specify Aquarea K & L after the event
The launch not only showcased the product but also created a memorable and inspiring experience for all participants.
Let’s create your unforgettable event together!
