Inspiring In Ireland

We managed the Irish launch of Panasonic Heating & Cooling’s ground-breaking Aquarea K & L heat pumps — a packed event at Dublin’s iconic Guinness Storehouse.

The Challenge

How do you make a noise in a busy marketplace to celebrate the availability of a new series of heat pumps? The answer: invite the key stakeholders to a fun evening at an iconic venue — with great food, drink and entertainment, and the first chance to get hands-on with the new kit. We were tasked with launching Panasonic’s ground-breaking K & L Range of Aquarea A2W heat pumps in Ireland.

”The recent Product Launch in Dublin is a brilliant example of Wildwood’s intelligent approach, hard work and focus to help us deliver a hugely successful and very enjoyable evening. It was a real team effort and the feedback we received from our guests was overwhelmingly positive.
Jose Manuel AlvesRegional Director UK, ROI & Netherlands, Panasonic Heating & Cooling

OurSolution

An Iconic Venue

We chose the Guinness Storehouse at St James’s Gate, Dublin — its Gravity Bar offering a 360° view of the city as a stunning backdrop for showcasing the Aquarea K & L Generation.

A Memorable Evening

The launch featured a preview of the new Aquarea K & L range, a tour of the legendary venue and a vibrant atmosphere of food, drink, entertainment and photography — with VIPs from Panasonic adding prestige to the occasion.

Strategic Launch

The project focused on maximising the impact of the new generation of Aquarea heat pumps now available in Ireland — generating product news, making connections and driving leads.