Expanding a Design Network
For the second year running, we managed the PR campaign for Decorex — one of Europe’s most influential high-end design exhibitions at Olympia London, with a remarkable 45-year legacy of connecting the design community.
The Challenge
Following a successful 2022 campaign, Informa enlisted us again to deliver bigger and better results for Decorex 2023 — raising awareness of the show among the design community and driving engagement across design media, exhibitors and visitors.
OurSolution
A Six-Month Campaign
Beginning in May 2023, we ran a strategic six-month campaign targeting the design media — leveraging key show news, exhibitor highlights, designer collaborations and the Decorex Talks Programme, with ‘must-read’ content on trends, sustainability and craftsmanship.
Exhibitor Promotion
We worked with exhibitors to promote their presence, creating fact sheets to identify key news hooks for the many product launches and new collections on show — with over 160 exhibitors supplying their information.
Digital Press Kit
We created a full digital press kit for visiting media and invited exhibitors to upload their own press content via a step-by-step guide — giving media everything they needed to write their show reviews.
The Results
200
173
3.85
160
National Coverage
Coverage achieved in Elle Decoration, House & Garden, Living Etc, The Sunday Times and the Financial Times.
Trade Coverage
Coverage in Interior Designer, Dezeen, Hospitality Design, Architecture, The Art of Design and Cover.
Total Exposure
200 pieces of print and online coverage across the campaign, with a potential reach of 3.85M in print and 173M online.
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