Expanding a Design Network

For the second year running, Wildwood Plus managed the PR campaign for high-end interior design event, Decorex, which took place Sunday 8th – Wednesday 11th October.

Taking place at Olympia London, Decorex is one of Europe’s most influential high-end design exhibitions, centred around inspiring the design industry. It features the finest interior brands, innovative new products, exceptional craftsmanship and emerging industry trends. 

Decorex has a remarkable 45-year legacy of connecting the design community. With its enviable list of prestigious exhibitors, a renowned talks programme, and engaging, interactive features such as the popular Making Spaces, it promises to inspire creativity.

Following a successful campaign for Decorex in 2022, global exhibition group, Informa enlisted our help again to deliver bigger and better results for its 2023 event.

Interior designers + Innovative exhibitors = Connected community

Our objectives

  1. Position Decorex as Europe’s most influential high-end design exhibition, built around connecting and inspiring the industry
  2. Raise awareness of Decorex as being a destination for creating unrivalled opportunities for the design community to connect and source
  3. Create excitement pre-event with compelling storytelling around special features at the show, exhibitor news and trend-led content
  4. Help drive ticket sales amongst their target audiences by positioning Decorex as the ‘must-visit’ event for the interior design community
  5. Work with exhibitors to generate news content and build positive relationships for the duration of the campaign

Izzy Viney

Senior Marketing Manager | Informa Markets (kbb Birmingham & Decorex)

Our solution

Beginning in May 2023, Wildwood created a strategic six-month campaign targeting the design media, leveraging key show news, exhibitor highlights, designer collaborations and the Decorex Talks Programme. We created ‘must-read’ content with industry expert contributions on relevant show themes such as design trends, sustainability and craftsmanship.  

Our campaign also targeted exhibitors and the team worked with them to promote their presence at the show. We created exhibitor fact sheets to identify key news hooks and used these to promote the broad range of product launches and new collections that would be showcased by exhibitors at the event. Over 160 exhibitors supplied this information.

Wildwood created a full digital press kit for media attending the show, which included press information about the show (including press releases and images).

Wildwood also invited exhibitors to upload their own press content, creating a step-by-step file upload guide to help them. This offered media an essential tool to access all the press material they would need for writing show reviews.

Let us amplify your voice…