Growing A Community

Growing A Design Community

Established in 1965, the British Institute of Interior Design (BIID) is the pre-eminent professional organisation for interior designers in the UK — we energised its social platforms to build a genuinely engaged community.

The Challenge

Seeking to build an active community of interior design professionals, the BIID challenged us to energise its social platforms — sharing news, educational opportunities, events and other highlights with their members, and championing the value of interior design.

We have worked with Wildwood Plus for several years and, in addition to helping us achieve a significant amount of trade and consumer media coverage, they have helped develop important strategic partnerships and organised very successful events for us. In addition to being incredibly hardworking, talented and professional, the team are very down to earth and lovely to work with. They are always full of exciting new ideas and consistently exceed our expectations.

Katherine ElworthyChief Operating Officer, British Institute of Interior Design

OurSolution

Growing the Community

Focussing primarily on Instagram and LinkedIn, we’ve connected and grown the BIID’s digital community.

Engaging Content

We plan, create and share a broad range of dynamic, engaging content — reflecting the BIID’s initiatives and events, and giving members and industry partners opportunities to showcase their projects and expertise.

Building Relationships

By engaging with the online interior design community, we’ve committed to nurturing relationships, building reputation and establishing trust.

Team looking at fabric samples and digital print designs

The Results

557

%
Audience growth

385

%
Impressions increased

321

%
Engagement risen

20

k+
LinkedIn community

Sustained Growth

Activated in 2017, our campaign has substantially grown the BIID’s social community year on year.

A Thriving Instagram

The BIID’s Instagram community now exceeds 14,000 engaged followers.

Connected on LinkedIn

On LinkedIn, the BIID is now connected with more than 20,000 followers.

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