kbb 2024
Connecting the KBB Community
Kbb Birmingham is Europe’s leading kitchen, bedroom and bathroom event. It takes place over four days at the NEC and features over 320+ exhibiting brands from across 26 different categories. The biennial event welcomes an audience of over 15,000 visitors, attracting senior decision-makers from the residential, design, retail and contract sectors.
Following a successful campaign for kbb in 2022, global exhibition group, Informa enlisted our help again to deliver bigger and better results for its 2024 event.
Our objectives
Wildwood were tasked with raising awareness of kbb Birmingham and positioning the show as the place to discover the latest innovations, trends and cutting-edge designs in the KBB industry.
The campaign needed to generate interest, excitement and drive visitor registration amongst target audiences by positioning kbb Birmingham as a ‘must-visit’ event for a broad audience including KBB retailers, installers, developers and designers.
“We’ve worked with Wildwood on kbb Birmingham for over 5 years, and always been really impressed with their media contacts in this sector which has helped our coverage grow ten-fold since we started working together. They are a creative and professional team that come to us with new ideas and additional ways in which we can progress the show, essentially becoming a central part of our event team. We’re really looking forward to working with them again on the next event.”
Sam Fisher
Events Director | Informa Markets (kbb Birmingham & Decorex)
Our solution
We created a dynamic campaign to communicate news about the event with compelling story-telling around show highlights, exhibitor news, updates on key industry issues and trend-led content
A carefully planned media relations strategy staggered regular exhibitor and show news in the run up to the event and built interest and excitement.
Content created included thought-leadership from industry experts and research led pieces on industry trends, to help position the kbb Birmingham brand as an authority in the market. A dedicated digital press kit for visiting media provided convenient and easily accessible press information about the event and exhibitors.
The results
We achieved significant pre-show exposure and attracted journalists to attend from national, regional, trade media.
National Coverage
Achieved in The Sunday Times
Trade Coverage
Achieved across all key trade titles including kbbreview, KBB Focus, KBN, Designerati, Interior Designer
Total Exposure
The campaign achieved wide-spread coverage across all of our key media, achieving over 465 pieces of media coverage during the 8 month campaign.
All post-event coverage communicated the positive key message of ‘most successful show in a decade’.
Let us amplify your voice…
