Success Showcase Sonos A New Era: Connecting Sonos with the Professional Market
Award-winning home audio leader, Sonos, has championed the wireless technology category for over fifteen years. Born in Santa Barbara, Sonos is the go-to wireless home audio solution across the globe, uniting seamless aesthetics with sound clarity and affordability.
Building Interest Identifying Opportunities Driving Exposure
The challenge
Cemented in its position in the consumer industry, Sonos saw opportunity to bring its expertise into the light commercial sector, represented by cafes, restaurants, offices, and other applications. With this came the launch of its first exclusively professional speaker, the Era 100 Pro.
We were tasked with generating interest in this ground-breaking new technology, and position Sonos as a key player in the professional market using B2B PR.
‘Wow, what a week! Thank you so much for the incredible work Wildwood Plus delivered on ISE. The interviews, the panel, the coverage, and all the on the ground support. I am so appreciative of this team.”
Tanya Elm
Global Head of PR | Sonos
Our Solution
Looking to generate maximum exposure to for this new product launch, we combined PR, event management and media buying services to build a multi-faceted, attention-grabbing global campaign.
We secured exclusive exposure in influential media to reach the professional audience, utilising our strong media relations skills to generate and fulfil multiple opportunities. With our deep understanding of the sector, we also put together a media-facing advertising campaign to create additional ‘noise’ around the Sonos brand and the Era 100 Pro across 10 key regions: Australia, DACH, Denmark, France, India, Ireland, France, Sweden, the UK and New Zealand.
A Winning ISE Showcase
We supported Sonos at their biggest global event for the professional sector, Integrated Systems Europe. Developing an extensive programme of in-person media interviews to share the Era 100 Pro news, we created the opportunity for industry journalists to engage with the brand, meet with Sonos experts and experience the new product in-person.
We also secured the chance for Sonos to be a part of the event’s talks programme, underlining the credibility of their move into this light commercial sector.
Alongside these earned opportunities, we drove visitor footfall and interaction with Sonos’ at-show training on the booth through a powerful and fully integrated advertising campaign.
The Results
From 1 September 2024 to 31 March 2025, 297 online media articles mentioned Sonos in relation to the Era 100 Pro, with 222k total estimated views, and an estimated engagement of 250k. Key titles covering Era 100 Pro news included InAVate, Smart Intégrations, AV Magazine, Professional System and Systems Integration Asia.
Relationship Building
Working collaboratively with partner US Agency KMB, we managed on-stand media appointments with 25 media contacts, an uplift of over 50% on 2024’s show.
Winning Awards
Sonos’ new Era 100 Pro, and Arc Ultra also scooped ISE’s Best in Show awards for new products with the Sonos booth itself winning the event’s highly prized Best Stand
Reaping the Rewards
Following the show, we continued to reap the benefits of our success with 2 post-show interviews with FWD and Pro AVL Asia and a post-show case study opportunity for the Sonos stand with EXHIBITOR Magazine.
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