- Blog
As the CEO & Managing Director of Wildwood Plus, I had the distinct honour of serving as a judge for the PRCA DARE Awards this year. …
Read More… from The Importance of Industry Award Schemes: Insights from Judging the PRCA DARE Awards
Category:blog
Media Trips: I Love a Factory Tour
- Blog
Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.
Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.
A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …
Flying the Flag for British Housebuilding
- Blog
This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.
Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …
