You’ve probably heard the term ‘PR’, short for public relations, most commonly used when it comes to elaborate or amusing advertising ‘stunts’ to promote brands in public. But in reality, PR is a much broader, and sometimes sensible, approach to promoting companies through a variety of avenues.
A company of any size, large or small can reap the benefits from PR support and without the need of a huge budget.
But what is PR?
PR essentially refers to how information from a brand is strategically communicated to its audience. This involves the creation of content, tailored to their specific audience and then published on the most appropriate platforms which will cause the most effect.
However, as a broad ‘umbrella’ term, PR encompasses a range of strategies and tactics, such as media relations, content creation including press releases and case studies, social media management, crisis management and event planning. All these elements help to manage and maintain the carefully built brand persona.
Why do you need PR?
Just like people, brands also need a voice and that’s where PR comes into play. It provides the opportunity for personality, key messages and audience relationships to prosper and solidify.
The key benefits of PR are building brand awareness, understanding target audiences, promoting a positive brand image, increasing visibility, building relationships and strengthening strategic messaging.
PR is all about telling a story and building a brand’s profile which takes time, patience and creativity – a job in itself. Brands themselves have a day job to do, but with the help and support of PR their efforts can be elevated to help maximise results and achieve those all-important ROIs.
It’s also important to remember that PR is a game of trial and error, which is why it is crucial to monitor and evaluate work. What works for some, may not work for others so it’s vital to be open and adaptable to change if something isn’t working. Practice makes perfect!
Working alongside you in every aspect, your PR team will become an extension of your company and together you’ll achieve success!
And in the words of Wildwood, it is true – you talk to us and we really will talk about you!
