- Blog
As the CEO & Managing Director of Wildwood Plus, I had the distinct honour of serving as a judge for the PRCA DARE Awards this year. …
Read More… from The Importance of Industry Award Schemes: Insights from Judging the PRCA DARE Awards
Category:Tech
Loyalty During Instability
- Insights
It’s fair to say we live in turbulent times. From a global pandemic to armed conflicts and everything in between, the last five years have brought about a slew of challenges for organisations across the globe. To weather these socioeconomic storms and remain profitable in the long-term, customer loyalty becomes not just a desirable asset but a crucial pillar of business survival. …
The Importance of the Human Factor in the Age of AI
- Insights
Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …
Read More… from The Importance of the Human Factor in the Age of AI
