Cemented in its position in the consumer industry, Sonos saw opportunity to bring its expertise into the light commercial sector — cafes, restaurants, offices, and other applications.

With this came the launch of its first exclusively professional speaker, the Era 100 Pro. We were tasked with generating interest in this ground-breaking new technology, and positioning Sonos as a key player in the professional market using B2B PR.

Founded in Oregon in 2016, Avocor launched into the busy B2B collaboration display market with an exciting energy and a bold strategy to take its business global. Avocor’s Vice President of Marketing connected with Wildwood Plus at ISE London in 2021, inviting us to pitch for their EMEA PR account.

With Avocor being a young company with a strong desire to grow quickly, we needed to build a strategy that would rapidly validate Avocor as a credible challenger brand in a crowded, well-established marketplace. It was important that we understood the long-term strategic goals and what PR success looked like for Avocor so that we could be fully integrated into its exciting journey.

CIH faces a challenge ensuring its communications reach all 450 members — there is a vast amount of news to share, but members are busy running their businesses, so making it easy for them to receive and digest information is vital. Our aim was to enhance CIH Euronics’ internal communications, boost engagement, and strengthen loyalty by highlighting the unique advantages of being part of this class-leading association.

Seeking to build an active community of interior design professionals, the BIID challenged us to energise its social platforms — sharing news, educational opportunities, events and other highlights with their members, and championing the value of interior design.

As the first 100% wireless fire detection and alarm system fully compliant with the EN 54 standard, SmartNet was set to revolutionise the fire safety sector — a robust, reliable solution up to twenty times quicker to install than other systems. This exciting and important launch for Cygnus demanded equally smart, creative thinking and execution to make a decisive impact in the market.

We were tasked with raising awareness of kbb Birmingham and positioning the show as the place to discover the latest innovations, trends and cutting-edge designs in the KBB industry. The campaign needed to generate interest and excitement and drive visitor registration — positioning kbb Birmingham as a ‘must-visit’ event for KBB retailers, installers, developers and designers.

How do you make a noise in a busy marketplace to celebrate the availability of a new series of heat pumps? The answer: invite the key stakeholders to a fun evening at an iconic venue — with great food, drink and entertainment, and the first chance to get hands-on with the new kit. We were tasked with launching Panasonic’s ground-breaking K & L Range of Aquarea A2W heat pumps in Ireland.

The aim of the campaign was to expand Henco’s brand presence in the UK and introduce new products to the heating and plumbing sector — building awareness among key industry audiences including installers, wholesalers, housebuilders, developers, consultants and specifiers.

A brand better known on the continent but now a growing presence in the UK, Vandersanden is renowned for the sustainability, innovation and craftsmanship at the heart of its extensive range of high-quality bricks. The challenge: how best to bring these messages to life and demonstrate that, in Vandersanden’s words, Together, We Build Greatness?

Absen Europe tasked us with creating, planning and managing the first-ever European Partner Summit — an event to cultivate and fortify relationships with key partners across Europe, position Absen as a thought leader, and curate an experience offering both inspiration and valuable industry insights.