Connecting the KBB Community

kbb Birmingham is Europe’s leading kitchen, bedroom and bathroom event — 320+ brands and 15,000+ visitors at the NEC. After a successful 2022 campaign, Informa enlisted us again to deliver bigger results for 2024.

The Challenge

We were tasked with raising awareness of kbb Birmingham and positioning the show as the place to discover the latest innovations, trends and cutting-edge designs in the KBB industry. The campaign needed to generate interest and excitement and drive visitor registration — positioning kbb Birmingham as a ‘must-visit’ event for KBB retailers, installers, developers and designers.

”We’ve worked with Wildwood on kbb Birmingham for over 5 years, and have always been really impressed with their media contacts in this sector, which has helped our coverage grow ten-fold since we started working together. They are a creative and professional team that come to us with new ideas and additional ways to progress the show, essentially becoming a central part of our event team. We’re really looking forward to working with them again on the next event.
Sam FisherEvents Director, Informa Markets (kbb Birmingham & Decorex)

OurSolution

Compelling Storytelling

We created a dynamic campaign communicating event news through compelling storytelling — show highlights, exhibitor news, updates on key industry issues and trend-led content.

Staggered Media Relations

A carefully planned media relations strategy staggered exhibitor and show news in the run-up to the event, building interest and excitement, supported by thought-leadership and research-led pieces positioning kbb Birmingham as an authority.

Digital Press Kit

A dedicated digital press kit gave visiting media convenient, easily accessible press information about the event and its exhibitors.

The Results

465

Pieces of coverage

15

Show visitors

320

Exhibiting brands

8

Month campaign

National Coverage

Standout national coverage achieved in The Sunday Times.

Trade Coverage

Coverage across all key trade titles including kbbreview, KBB Focus, KBN, Designerati and Interior Designer.

Total Exposure

Over 465 pieces of media coverage during the 8-month campaign — with post-event coverage communicating the key message of the ‘most successful show in a decade’.