Henco multilayer pipes stand at Installer Show 2024

UK Brand Awareness Campaign

Founded in 1992, Henco is a global manufacturer of robust, durable, top-quality multilayer pipes and fittings for the heating, cooling and sanitary sector — we drove its brand awareness across the UK.

The Challenge

The aim of the campaign was to expand Henco’s brand presence in the UK and introduce new products to the heating and plumbing sector — building awareness among key industry audiences including installers, wholesalers, housebuilders, developers, consultants and specifiers.

OurSolution

A Strategic Plan

We developed a strategic plan to guide the campaign’s focus and budget, spanning a range of PR and marketing activity across Henco’s target markets.

Content & Media

We targeted key industry publications and collaborated with editors to build brand awareness — creating press releases, product-launch materials, feature articles and case studies.

Full-Service Support

We added event support at InstallerSHOW, media buying, digital marketing and social media management, plus branded assets and competition and incentive ideas to boost engagement.

The Results

130

M+

Metres of pipe a year

11

M+

Fittings made a year

300

Employees worldwide

20

Editor meetings at InstallerSHOW

Huge Event Support

We organised a press conference at Henco’s stand with live demos and media meetings — generating significant coverage and introducing Henco to a wide audience — while managing the stand and competitions.

Social Media Growth

Leading up to, during and after the show we created teaser ads, PR campaigns, print ads, banners, digital posts and competition ideas to engage attendees with Henco’s products.