Category:pr

Media Trips: I Love a Factory Tour

  • Blog

Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.

Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.

A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …

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How to lead the occupant wellbeing coversation in 2024

  • Insights

From the start of the 2020s and throughout the decade so far, we’ve seen a trend towards the renewed prioritisation of occupant wellbeing within the built environment. scheduling solution. It’s a holistic attitudinal shift across several interrelated disciplines that’s led to considerable advancements in best practice for building controls and interior design in particular. As is often the case with progress of this nature, it’s difficult to pinpoint a single catalyst for the change, with a complex combination of socioeconomic factors all playing a significant role. …

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The Importance of the Human Factor in the Age of AI

  • Insights

Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …

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Election Fever: How UK Housing Policy Could Shift After July 4th

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With the UK General Election mere days away, the country’s political parties have been busy pushing their manifestos to both the general public and businesses alike.

It’s no surprise that housing in particular has taken centre stage, given the turbulence in the residential market; from increasing mortgage and rental rates, to a shortage of housing stock and an ever-increasing focus on sustainability. The UK’s building industry in particular awaits with some trepidation as to what political commitments will come to pass. The sector, like many others, hasn’t been impervious to rising costs, labour shortages and demand which is difficult to forecast. …

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Flying the Flag for British Housebuilding

  • Blog

This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.

Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble. …

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