Appealing To Architects

Vandersanden is Europe’s largest family-owned producer of facing bricks, clay pavers and facade solutions — we created an architect-led campaign to bring its design story to life in the UK.

The Challenge

A brand better known on the continent but now a growing presence in the UK, Vandersanden is renowned for the sustainability, innovation and craftsmanship at the heart of its extensive range of high-quality bricks. The challenge: how best to bring these messages to life and demonstrate that, in Vandersanden’s words, Together, We Build Greatness?

”Wildwood supports Vandersanden incredibly well. They know how to reach out to architects working with our brand and bring them on board as part of our PR and communications strategy. They find the right words and imagery for our stories, resulting not only in great, inspirational testimonials but also in excellent reach and a positive response from the market.
Roland ClassenMarketing Manager, Vandersanden

OurSolution

Architect-Led Storytelling

We focused on inspiring building projects designed by leading architects who placed Vandersanden bricks at the centre of their design vision.

City Law School

We interviewed, filmed and photographed Stafford Critchlow, director at London firm WilkinsonEyre, capturing the design passion behind the choice of Vandersanden’s Anicius bricks on the prestigious City Law School project.