Category:AI

• Insights

Speed is undoubtedly a massive advantage of current generative AI (GenAI) tools, but there’s far more to promoting your brand than swiftly generated copy and an AI-powered scheduling solution. When it comes to communications done well, in our opinion there’s no substitute for the advantages offered by professional agencies. Particularly in more specialist industries where relationships are vital to get ahead, the benefits of engaging seasoned PR practitioners far surpass DIY AI approaches. …