It’s fair to say we live in turbulent times. From a global pandemic to armed conflicts and everything in between, the last five years have brought about a slew of challenges for organisations across the globe. To weather these socioeconomic storms and remain profitable in the long-term, customer loyalty becomes not just a desirable asset but a crucial pillar of business survival. …
Sales jargon, a lack of transparency, purchased ‘influence,’ and confusing messaging are rife in today’s fast-paced digital landscape, and they don’t help brands win over customers or grow loyalty among employees. Cutting through the noise and reaching your target audience in a genuine and meaningful way is more important than ever. …
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Over the years I have been lucky enough to organise a range of media trips. I’ve climbed the O2 in the pouring rain, watched raw clay be turned into bricks and stood mesmerised as acrylic is sprayed onto a bath.
Now, as fun as all these trips were – and, remarkably, climbing the O2 in the rain was still fun – they all served an important purpose. It’s something that PR and marketing is all about, they are about brand building, developing relationships and providing unique content.
A media trip provides first hand experiences that cannot be replicated through press releases or virtual meetings. But why are they so important? …
From the start of the 2020s and throughout the decade so far, we’ve seen a trend towards the renewed prioritisation of occupant wellbeing within the built environment. scheduling solution. It’s a holistic attitudinal shift across several interrelated disciplines that’s led to considerable advancements in best practice for building controls and interior design in particular. As is often the case with progress of this nature, it’s difficult to pinpoint a single catalyst for the change, with a complex combination of socioeconomic factors all playing a significant role. …
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