Reflecting on Ten Years of Partnership, Progress, and PR Excellence.

For any public relations agency, longevity and lasting client relationships are the ultimate testament to success. This year, as we marked our tenth year as the official PR agency for Integrated Systems Europe (ISE), we’re not just celebrating a business partnership — we’re recognising a decade-long journey of growth, collaboration, and transformative storytelling.

A Testament to Trust and Consistency

In an industry often impacted by uncertain market conditions, short-term contracts, and shifting alliances, being entrusted with ISE’s PR for just over a decade is a proud milestone for Wildwood Plus. It speaks volumes about the trust that ISE places in our team, and our ability to consistently deliver results that support their evolving goals. This long-standing partnership is also a reflection of our deep understanding of the ISE brand and varied audiences.

Navigating a Decade of Industry Evolution

ISE has grown exponentially over the past decade, securing its spot as the flagship event for the professional AV and systems integration sector. To be at the helm of PR throughout this period has meant more than simply promoting an event. It has required us to stay ahead of technological trends, adapt our communications to shifting media landscapes, and to continually innovate in how we tell the ISE story. Each edition of this unique show has brought new challenges and opportunities, which is something we love about working with ISE; it’s an opportunity for our team to flex their professional muscles and it’s always, ALWAYS exciting!

Since 2016, Wildwood has played a pivotal role in shaping ISE’s profile, not just as an exhibition, but as a thought leader and hub for the global AV community. From orchestrating high-impact media campaigns to handling crisis communications and engaging with international media, our work has supported ISE’s reputation as the must-attend event in the sector.

We also manage the Press Office at ISE each year. This gives us a great opportunity to foster strong relationships with international media but also showcases our professionalism as an agency. A press room should always be a haven for journalists, away from exhibitors, clients and dare I say it, PR people – all wanting an opportunity to   sell in stories. We want to ensure the world’s media have the space and freedom to focus on filing copy and resting. And that is exactly what we make it – no pitching, no selling – just us being helpful, protecting their haven and delivering a great service.

Creating Lasting Impact

Of course, we all know that the true measure of a PR agency’s success lies in the impact it creates for its clients. During our tenure, we have generated many thousands of media articles, facilitated hundreds of interviews with ISE, keynote speakers, industry leaders, analysts and grown ISE’s media footprint year on year. Our efforts have helped attract new audiences – a vital strategy for a growing global event! This legacy of impact is something of which we are immensely proud, and it fuels our commitment to keep raising the bar.

Celebrating the People Behind the Success

Ultimately, this milestone is as much about people as it is about strategy. It’s about the strong relationships we’ve forged with the ISE team, the press, exhibitors, analysts and the wider AV community. It’s about the countless hours, creativity, and passion poured into every campaign, and the collective drive to make each edition more successful than the last.

Looking Ahead

As we celebrate the record-breaking success of ISE 2026, we look back with pride and forwards with excitement. Being ISE’s PR agency is a badge of honour, it’s a recognition of trust, expertise, and enduring partnership. Here’s to a decade of achievements, and to many more editions of breaking new ground together.

And here’s to the Wildwood Plus team members – both past and present – that have surfed this wave with us. Thank you!

Celebrating 10 Yearsas ISE’s PR Agency

Contact Wildwood Plus today to discover how we can support your event

Get in touch today

ISE 2025 was a stand-out event in every respect, with record-breaking visitors and exhibitor numbers and exceptional feedback across the industry. Among the many new show floor features and technologies, one feature truly stood out for me: the Connected Classroom. As many of us prepare for the start of a new school term, I’m reflecting on why the Connect Classroom feature was so influential at ISE 2025. 

As a parent of primary school-age children, the Connected Classroom resonated deeply with me. In these uncertain times, we live in hope for the next generation, which is possibly why this show floor feature seemed to strike a chord with many others as well. Powered by Logitech, the Connected Classroom was an immersive showcase experience where visitors could connect and engage with solutions designed to create inspirational learning environments. 

Dedicated Zones

The space featured over 30 products from brands including Logitech, Brainstorm, Alfalite, Minus45DB, Sensory Nook, and SMART Technologies. These products were integrated into four distinct zones: the Social Learning Zone, the Teacher’s Zone, the Hybrid Learning Zone, and the Streamers and Creators’ Zone. Seeing competing brands come together to showcase the future of learning was truly inspiring. It provided a glimpse into the technologies that our children could benefit from during their educational journey. 

The Connected Classroom highlighted the importance of technologies to facilitate hybrid learning, content creation tools, ensuring greater accessibility for students, and providing EdTech support for teachers. It was more than just a display of technologies; it lifted the curtain on EdTech and institutional learning in the modern world.   

Two Perspectives

Personally, I loved exploring the kind of solutions that my children might have access to in their classroom now and in the future.  

Professionally, I found this feature to be an education in itself. At Wildwood Plus, we often attend EdTech events to support clients and gather research and trend information, but it’s rare to see such an interactive, collaborative showcase between industry leaders. It set a benchmark for me, and I hope to see more features like this representing other industry vertical sectors – the connected home, the connected workspace, the connected car…has a ring to it, watch this space! 

Supporting Education Everywhere

Going a step further, the Connected Classroom was also a conscious show floor feature. Recognising that not all children will be fortunate enough to access state-of-the-art educational facilities, all the equipment featured in this year’s Connected Classroom was donated to the UNICEF/ITU Giga programme. This programme aims to get every classroom in the world online. 

This also feeds into Project Impact, ISE’s legacy programme, and rounds the project back to what really matters; providing every child with the tools they need to access education.  

I’m exciting to discover what’s in store for ISE 2026 and finding out how the EdTech landscape has evolved in the past 12 months. At Wildwood, we’re working closely with ISE to drive industry communications in the lead up to ISE 2026, as its channel PR agency for the 9^th year running.  

Stay tuned at ISEeurope.org to be the first to know about what’s on the agenda for ISE 2026.

Just over a month ago a twelve-strong team from WW+ were out at ISE 2025 in Barcelona – the world’s biggest tradeshow for the pro AV and Systems Integration industry.

An impressive 85,000 attendees soaked up the innovations across eight halls of show floor exhibition space and special features, enjoyed unmatched networking opportunities, and boosted their professional development with ISE’s comprehensive content programme.

It was immense. It was invigorating. It was eye-opening.

And it was an experience that made me so incredibly proud of all the hard work we’d put in to ensure the delivery of another smooth and enjoyable show.

You see – as well as supporting multiple exhibiting clients – we are also the lead PR agency for ISE AND we manage the ISE Press Office on-site. It’s a mega busy week for Wildwood, but one that we carefully plan, prepare, and train for months in advance.

The experience of working for ISE, and at ISE, and wanting to walk the show floor and be a part of the action, is a thrilling well-choreographed juggling act. All of us playing a role to keep those balls in the air! The whole team gets involved to support the gargantuan effort of managing multiple activities on-site, including client campaigns, panel discussions, interviews, events and more. And there is the team back home who make sure the WW+ office runs smoothly while so many of us are in Barcelona.

Here are five tips for delivering successful media campaigns at big trade events:

1.Detailed Planning Pays Dividends

From comfortable footwear to ensuring your spokespeople are fully briefed – get every detail right and you minimise the impact of anything going wrong and it’ll be smooth sailing on the show floor.

We start planning ISE on-site media activity for our clients’ months in advance – confirming spokespeople, detailing key messages, collating media kits, arranging press events etc…

At WW+ we make sure our clients know which media will be visiting their booths and when – we provide a media briefing pack for all client spokespeople, and likewise we make sure the media know which clients they are visiting and when. Everyone is armed with the information they need on the day, and a WW+ team member is always on hand!

2.Careful Scheduling is Key

Build in enough time to get from A-B. And be sure to make the same consideration for your media contacts too. There’s no point in scheduling meetings with a 5-minute gap in between if one is in Hall 8 and the other in Hall 2 – it takes at least 15 minutes to walk that far.

Also think about your feet…it’s a long show and nobody wants to walk 67,000 steps on day one. Ouch

At WW+ we have a live team schedule that can be filtered by client or team member. So, everyone knows where they need to be, and where their colleagues are in case back up is required!

3.Remain Agile – Shifts Happen

There are always factors that are beyond our control at big events like ISE. Being able to adapt and handle tricky situations like the level-headed pro’s we are is part of our agency DNA – resilience is one of our CORE values after all.

Here’s an example.

At ISE 2025, one journalist didn’t arrive for a VIP client interview. After contacting the journalist by phone (always ensure you have contact details to hand), it transpired that his travel plans had been scuppered by a flight delay. Rather than cancel the meeting, we were able to calmly rearrange to a later timeslot coordinating schedules with both the journalist (on the phone) and the spokesperson (on-site). The journalist was delighted that he didn’t miss out on this interview opportunity, the client was impressed with our quick handling of the situation, and the spokesperson was happy that we’d rescheduled without impacting their day further.

The key is being organised with the information readily available, so you can act swifty and find a solution that works for everyone.

4.Make Sure On-site Comms Are Watertight

With a twelve-strong crew across eight halls and two press offices, it’s vital to stay connected. We might be required to cover a press office shift, a media meeting, or set up a last-minute interview request at the drop of a hat.

We had various means of communication on the show floor, including a dedicated ISE team WhatsApp group, as well as client WhatsApp, Slack and WeChat channels – there are a lot of messages, but we stay in touch!

5.Teamwork Makes the Dream Work

Working together and tag-teaming across the show floor not only kept the schedule flowing smoothly but also kept morale high. At ISE 2025 we had team members that have attended ISE since it launched 21 years ago (ahem, Jeff, Tanya, John) and others that have been coming for 10 years or more (looking at you Shereen, Oliver), as well as some who were there for the first time (hey Becca, Jen).

Then there’s the team back home who support us from afar, managing our non-ISE related accounts, and generally keeping WW+ running smoothly while the event is on. It’s a real team effort to deliver a successful ISE for WW+ clients – we simply couldn’t do it without an awesome team.

So how did we do? We’ll let some of our testimonials do the talking…

“Wow, what a week!! Thank you so much for the incredible work you delivered on ISE. The interviews, the panel, the coverage, and all your on-the-ground support. I am so appreciative of this team. “

Director of Global Communications, Sonos

“Thanks to the whole team for your support pre, during and post-ISE.“

Director of Media Relations, L-Acoustics

“Jeff and his team are impressive as far as PR firms go. I see the gamut when it comes to the PR world. They certainly take care of business in a professional way”

Editor, AV Nirvana

“Congrats on another successful ISE, thanks for looking after us all at the show”

Editor, All Things Media

“Thanks for all you and the Wildwood team continue to do at ISE supporting the press. Honestly the press room is such a haven and very much appreciated by all of us. If there was ever a ‘best in show press room’ award you’d have it!”

Editor, ProAVL

If you’re an ISE exhibitor and need support with planning your media strategy for ISE 2026, please get in touch to see how we can help. We’d love to hear from you!

Get in touch today

This month we were invited to attend the WhatHouse? Awards, in association with Showhouse magazine, which took place at the prestigious Grosvenor House Hotel on Park Lane, London.

Widely regarded as the ‘Oscars’ of the housebuilding world, the glittering event welcomed 1700 guests to the Great Ballroom, for a delightful three-course luncheon and the awards ceremony, hosted by comedian Ed Gamble.

Leading property journalist and editorial director of Showhouse, Rupert Bates, opening proceedings with a review of the sector. The housebuilding industry has faced significant challenges in recent years, including economic factors impacting mortgage rates and a cost-of-living crisis that has deterred potential buyers from moving house.

However, with a government pledge to build hundreds of thousands of new homes across the UK, and a drive to create more sustainable builds that help to meet 2030 energy efficiency targets – there are also green shoots and opportunities in this competitive marketplace.

We support multiple clients in the sector, representing everything from air source heat pumps, bricks and design services to audio systems, lighting control and smart technology installation.

A vibrant and growing housebuilding sector is significant for the success of our clients and, of course, the wider economy. This year’s Awards provided important insights into the prospects for the sector and also showcased the innovators who are making a difference now and for the future. We’re encouraged!

Congratulations to all the winners. You can check out all the projects and companies here

We’ve got a new showreel! Highlighting our repertoire of digital expertise, it’s a visual smorgasbord of ideas from recent Wildwood projects. From podcasts and infographics, virtual press conferences and webinars, discover how we can help with your next campaign.

We’ve always been good at thinking on our feet here at Wildwood, but this year has challenged us to adapt and reassess our services in a BIG way. Thankfully, our talented, agile-thinking bunch of experts have a strong focus on digital communication, enabling us to provide the services our clients need right now. Including:

• Informative animations and ‘how-to’ videos
• Webinars featuring expert speakers
• Video case studies to bring client projects to life
• Live streamed talks on IGTV
• Industry leading podcasts
• Virtual press conferences and media events

A snapshot of recent Wildwood PR digital projects

While there’s no substitute for face-to-face in the long run, you can be really effective with digital marketing in the meantime. We can work with you to create engaging digital campaigns that will translate into real life, once it is safe to do so.

To help businesses bounce back, we’re currently offering a FREE phone consultation to discuss your PR and communications needs. Get in touch to and let’s get you moving forward again!

By Sam Ward, Senior Account Manager

In these extraordinary times it would be remiss to say that
it’s ‘business as usual’ at Wildwood. However, as much as possible, we are certainly
‘open for business’ and continuing to operate as normal a service as possible.
The team is all set up to work from home and we’re even managing a team meeting
every morning – often with an extra guest or two (a dachshund, a toddler, two
Siamese cats, a cockatiel and Oscar’s Dad, so far!).

For lots of businesses, the story is not quite so positive. Therefore,
trying to deliver PR messages that hit the right note may seem very challenging.

This crisis will end. And, your business needs to be ready
to hit the ground running or, even better, sprint from halfway up the tracks. Being
intelligent about the stories you share and messages you promote can strengthen
your position as a brand and even attract new customers in the long run.

Here are five considerations to help steer your communications through the crisis:

Strike the right tone

• Be sensitive to the situation – check the daily
  news reports to ensure you are not overtaken by events
• Adapt your messaging and content to show you
  empathise with the current business environment.
• Don’t sell. Instead talk about the products and
  services that might be useful to people in this unusual situation.
• Talk about the way forward and share updates
  from your industry
• Above all, be human. The world has changed and
  it’s ok to show that you have concerns. Perhaps you can share how the pandemic
  has impacted business, your plans to turn it around in the future, positive human-interest
  stories of hope and community spirit…

Go digital

• While a huge percentage of your audience is at
  home, maximise digital channels and create engaging content that will a) be
  useful to them or b) be entertaining
• Podcasts are a great way to deliver engaging
  content as listeners can absorb an episode while working from home. There are
  lots of online options for creating high-quality podcasts remotely too!
• Webinars and online events can help to build a
  strong brand community; just ensure the content is helpful and provides
  actionable takeaways.
• Comment on, share and ‘like’ the social media
  posts of like-minded businesses you know or would like to collaborate with –
  show support now and they may well remember you in future.

Use your assets

• New content might be on hold, but what have you
  got stored in your locker that could be repurposed? Pitch feature ideas that
  can be supported with existing assets (expert comment, education videos..)
• People are your biggest asset. Can you add
  thought-leadership weight to a hot topic? Is there a human-interest angle, for
  example have your team been doing charity work to support the vulnerable during
  the crisis?

Collaborate

• Give a shout-out to like-minded businesses
• Team up with industry friends and support each
  other
• Call in favours. What can you offer in return? Remember,
  we’re all in it together.

Stay connected

Public Relations is about building and maintaining relationships, with winning media coverage coming a close second. Use this time to nurture key relationships. Check in with people. Talk to others; show you care; offer your support. The worth of a kind gesture during times of uncertainty cannot be measured and might place you front of mind (and heart) when the storm passes.

It doesn’t have to be all about work. One of our favourite
feel-good stories during the crisis is the national ‘rainbow trail’, creating a
colourful treasure hunt for kids on their daily walk. These uplifting stories
are just what the world needs right now. Good-news sites are also becoming
hugely popular, because people are looking for escapism from the doom and gloom
of traditional news sites – there is immense ‘shareability’ in positive news,
so aim to be part of it.

To find out more about how Wildwood can help your business, please do get in touch with the team.